Quarterly Beverage Tracker – Second Quarter 2014 – India

Date: 2015-09

“• Most soft drinks categories showed respectable growth over Q2-14, primarily driven by the economic recovery and favorable weather
• Carbonates had strong year on year growth in Q2-14, although recent legal rulings regarding the declaration of caffeine content in carbonates has affected sales of selected brands
• The spirits category remained the largest and one of the fastest growing alcoholic beverage categories in Q2-14, witnessing very good growth this quarter for a category of its size.”


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