Quarterly Beverage Tracker – Second Quarter 2014 – China

Date: 2015-09

“• The FIFA World Cup in Brazil helped to stimulate soft drink consumption in Q2-14, offsetting the pressure from a slowdown in overall economic growth
• Carbonates showed excellent volume growth in Q2-14 as a result of strong marketing and selective price cutting
• The Chinese alcoholic beverage industry continued to perform quite well in Q2-14, with wines remaining an emergent category with rapid growth”


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