Quarterly Beverage Tracker – Second Quarter 2014 – Belgium

Date: 2015-09

“• The soft drinks market showed solid year on year growth in Q2-14, benefitting from good weather and a recovering economy boosting consumer spending
• Juice was the only soft drink category in decline, driven the relatively high pricing and sugar content of juice products
• Alcoholic and dairy beverages have generally been less fortunate, stagnating in Q2-14 with little market innovation”

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