Quarterly Beverage Tracker – Second Quarter 2014 – Belarus

Date: 2015-09

“• Packaged water saw respectable growth in sales in Q2-14 as domestic producers step up production, with a moderate shift towards the consumption of non-carbonated packaged water on health grounds.
• Still drinks witnessed strong growth in Q2-14, driven by the wider availability of affordable products which are better able to compete with the more expensive juice and nectars categories.
• Flavored alcoholic beverages continued to be hit hard by an increase in sales take, suffering a severe decline in Q2-14.
• Cider remained an emerging category in Belarus this quarter, aided by a natural image and affordable pricing.”

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