Quarterly Beverage Tracker – Second Quarter 2014 – Austria

Date: 2015-09

“• Sales of total soft drinks grew by just over 1% in Q2-14 , largely due to strong gains in packaged water
• Alcoholic beverages registered growth of approaching 2%, aided by the improved performance of beer which was boosted by the expansion of alcohol free and light beers
• Dairy’s performance varied greatly by category in Q2-14, with premium and soymilk products defying the overall trend with reasonable growth”

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