Prepaid Card Customer Analytics

Date: 2015-11

Prepaid Card Customer Analytics is a powerful interactive tool providing direct answers to the questions that are central to developing a customer-centric product and marketing strategy. It speeds up the analysis of the global prepaid card customer by offering essential insight at a country and demographic level across 29 countries.

– See exactly where to focus product development and marketing activity based on country level data on which demographic groups hold prepaid cards.
– Target new products and innovations where they will have the greatest impact by understanding exactly how consumers use their prepaid cards.
– Create the right reload network in each market by understanding how consumers currently load funds onto their prepaid products.

– Which markets and demographic groups have the highest penetration of prepaid cards?
– What do consumers use their prepaid cards to buy? How does this vary by country?
– How do consumers in each country apply for prepaid cards? What proportion receive them from employers or the government?

Key Highlights
Our dashboard simplifies your analysis by delivering data in an interactive graphical interface. From the dashboard you can export graphics as well as the data.”

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