Portugal Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to the latest available INE (National Statistics Institute) figures, Portugal鈥檚 GDP fell by 1.0% in Q3- 13 (-3.5% in the previous year). The Consumer Price Index saw a growth rate of 0.2% at the end of Q4-13 (2.1% the previous year).

What are the key drivers behind recent market changes?
With unemployment at 15.6% in Q3-13 (15.8% the previous year), spending power continues to weaken though at a slower rate than 2012.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Portugal beverage industry and want more detail and analysis on this data. Canadean鈥檚 Portugal Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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