Online Retailing in Americas, 2013-2018 – Market Dynamics, Online Trends and Competitive Landscape

Date: 2015-09

“• The US will remain largest market, but will register moderate growth. Better customer service and innovation acts as a key differentiator in the US
• Rapid growth of the internet population, an emerging middle class population, social commerce, growing mobile internet users, and improved broadband infrastructure across Brazil are the key drivers for the growth of online retailing in the country
• Retailers invest in improving their supply chains as poor infrastructure lead to delayed delivery of goods in Mexico
• Black Friday and Father’s Day online sales confirmed the rising popularity of online retailing among Brazilians”

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