North America Beverage Forecasts September 2015

Date: 2015-10

Both markets have similar growth rates predicted for the forecast period, soft drinks are preventing the markets from going into decline as they have a marginal growth rate. Cider is expected to experience the highest growth as consumers switch across from other beverages. ‘On the go’ consumption is affecting juice volumes as more consumers are opting to eat their breakfast in quick service restaurants.

Key Findings
– Carbonates are declining as consumers search for healthier options such as packaged water

– Iced/rtd tea and coffee drinks are both on the increase as consumers are choosing iced/rtd coffee drinks as an accompaniment to their breakfast and iced/rtd tea drinks as a healthier alternative to carbonates

– Wine is expected to continue to grow as consumers continue to experiment with wine and food combinations

– Sake is the rising star in the USA as its consumer base is rapidly spreading, albeit from a low base

Canadean’s North America Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in North America, covering:

– 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for the Canada and USA markets
Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for the USA market

– Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the North America beverage industry

– Identify the current and emerging trends and future growth opportunities in the North America beverage market to assess the likely impact on your company’s performance

– Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning”

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