New Zealand Beer Market Insights Report 2015 : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Date: 2015-11

The market saw a small decline in 2014, but super premium and premium brands saw growth as imports and craft beer continued to be popular. The market remains very much a duopoly however Independent Breweries were the only major brewer to record growth.

Key Findings
– Off and On premises continued to fall due to intense competition

– Local brands continued to decline due shift in consumer preference

– Imported and craft benefit from this shift and saw volume rise

– Independent Brewery continued to outperform market

Canadean’s New Zealand Beer Market Insights 2015 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

– 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

– Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

– Value by distribution channel 2010-2014, with 2015 forecasts

– 2013-2015 selected on- / off-premise retail prices

– Details of key beer new product launches in 2014 by company

– Overview of the competitive landscape in the beer market, with analysis of key company performance

– Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

– Data is also available in excel format

– Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

– Evaluate the current emerging trends and future growth opportunities in the New Zealand beer market to support your brand development and marketing initiatives

– Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

– Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

– Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

– Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand beer market

– View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects”

Contact With Us
Join templatemonster at google+
Customized Research
Request Sample