New Strategies for offering Convenience in Food – targeting new occasions, best practice and new solutions

Date: 2015-09

“• Consumers are feeling increasingly time-scarce, and whether this feeling is real or perceived, it is driving the need for convenient products.
• The convenience market is widespread with elements appealing to all age groups: children have full schedules with many activities to fit in one day; working consumers are faced with longer hours and shorter breaks, hence their need for time-saving products; and retired consumers seek convenient, easy-to-use products in order to enable their independence.
• Many factors contribute to how convenient a product actually is, manufacturers must ensure that they consider where their product will retail, how their packaging aids storage, consumption and shelf-appeal, the preparation required prior to consumption, and any additional functional benefits to the consumer.
• The drivers to convenience are market wide. One example is increased stress levels causing consumers to seek out time-saving products and those that allow them escapism.”

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