Netherlands Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Although still only small, the Dutch economy is showing positive signs of recovery. GDP growth for the fourth quarter was 0.2%, showing a three quarter trend turnaround. Q1 was negative, Q2 was zero and Q3 was 0.2%. Q4-13 thus helps to confirm that the country is finally coming out of recession.

What are the key drivers behind recent market changes?
After an icy cold first half of the year, followed by a few scorching days in the third quarter, the last quarter of the year was unusually mild. The highest mid-day maximum temperature in December (12.7) exceeded mid-day maximum temperatures on 9 separate days in May 2013. This has caused confusion in nature, with difficult harvests (due to the frost destroying spring blooms) and a notable decrease in numbers of seasonal insects (such as mosquitoes and wasps) in certain localities.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Netherlands beverage industry and want more detail and analysis on this data. Canadean鈥檚 Netherlands Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”


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