Market research report: SoftBank

Date: 2015-05

SoftBank is no ordinary company, founder and Chairman Masayoshi Son is no ordinary leader. SoftBank is often misunderstood: our report gives an overview and analysis, based on detailed facts and data.
SoftBank started as a publishing and trading company, entered the ADSL fixed net broadband business, and entered the wireless communications business by acquiring Vodafone-Japan.
SoftBank overtook competitors NTT-Docomo and KDDI in terms of revenues, operating and net profit and market capitalization. With the acquisition of SPRINT SoftBank aims to become a top competitor in the USA telecommunications market, and with the major investment in Alibaba, it has a strong bridgehead in China. In Japan, group company Yahoo KK dominates search, while Google is No. 2.
With the acquisition of eAccess and Willcom, SoftBank has greatly increased market share in Japan’s mobile phone market.
The group has a 30 year business plan, and a 300 year vision, and aims to become one of the most important global companies.
This report analyses the SoftBank Group, corporate strategy, investments, acquisitions, financial results and market share data, particularly its current core wireless broadband business.


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