Market Focus: Trends & Developments in the Savory Snacks Sector in Japan to 2018

Date: 2015-09

“• A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan.
• Rising Individualism and Aging Population are influencing the consumption pattern in Japan’s Savory Snacks sector.
• Product innovation and new flavors keep the Potato Chips market buoyant.
• Japanese consumers are trading up to premium Savory Snacks.
• Potato Chips to witness increased market share during 2008-2018.
• Hypermarkets & Supermarkets account for the majority of Food & Grocery sales in Japan helped by a high urbanization level.”


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