Market Focus: Trends & Developments in the Savory Snacks sector in Australia to 2018

Date: 2015-09

“• The food Retail market in Australia is dominated by the large presence of domestic players like Woolworths and Coles. Hypermarkets & Supermarkets account for the largest share of Australia’s Dairy food sales.
• Private label sales in Australia are expected to grow further with more Australian consumers being price sensitive. Product Prices are crucial and a determining factor that consumers look out for.
• Due to increasing health concerns, the market for low fat, low calorie, whole-grain Potato Chips and Processed Snacks is expected to grow further within the Savory Snacks market.
• Health, Busy Lives, Changing Age Structure and Experience seeking are the major motivators in the Australian Savory snacks market.
• Potato Chips is the leading category by value experiencing a modest growth rate during the period 2008-2018.”

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