Market Focus: Trends & Developments in the Haircare sector in Japan

Date: 2015-09

“• Hair Colorants is the largest category, Japanese consumers traditionally prefer black hair.

• Individualism and Health are the key trends in the Japanese Haircare market.

• Hypermarkets & Supermarkets are the leading retailers of Haircare products in Japan. This can be attributed to high retail penetration in the predominantly urban country.

• Rigid Plastics is the most commonly used packaging type used by major selling categories, especially for hair colorants, conditioners, and shampoos.

• The high proportion of an aging and mid-life population in Japan is driving growth in anti-aging Haircare products.”

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