Market Focus: Trends & Developments in the Hair Care sector in Bangladesh

Date: 2015-09

“• Bangladesh has one of the smallest shares of modern retail in the world. The market penetration of modern retail is less than 1% of the overall Bangladesh retail market.
• Urbanization in Bangladesh is gradual and is dependent on the political and economic stability
• As convenience is important to the Bangladeshi consumer, many small neighborhood and road side stores exist. Brands need to ensure the availability of Haircare Products in these stores.
• Bangladeshis are focused on light-on-scalp Haircare products that protect hair from pollution, humidity, and damage due to chemicals used in Shampoos, which is leading to the growth of natural Haircare products.
• Hair Oil is the leading category by value in Bangladesh, recording a robust growth rate of 7.9%.”

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