Market Focus: Trends & Developments in the Dairy Food sector in Romania

Date: 2015-09

“• The Dairy Food market in Romania offers high growth opportunities for manufacturers to innovate and introduce new products in the market.
• Yogurt is the fastest-growing category, although the overall market is driven by Milk and Cheese.
• Though a majority of Romanian consumers prefer value-for-money options, there is a niche market for healthy, indulgent Dairy products.
• Hypermarkets & Supermarkets, followed by Convenience Stores, are the preferred retail channels for Dairy food purchases.
• There is a growing preference for processed and packaged Dairy food over loose and unpackaged ones. Products with added health benefits and Dairy Snacks are expected to gain in popularity.
• Several government initiatives and promotional campaigns are expected to further consolidate the Romanian Dairy food market.”

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