Market Focus: Trends & Developments in the Confectionery sector in South Africa

Date: 2015-09

“• The South African Confectionery market is forecast to grow at a lower CAGR of 2.4% during 2013-2018 than 3.8% during 2008-2013. The market is led by Sugar Confectionery through 2008-2018.

• Value for Money and Fun & Enjoyment are top influencers in the South African Confectionery market followed by Indulgence and Personal Space & Time.

• Hypermarkets & Supermarkets followed by Convenience Stores are the leading Confectionery distributors in South Africa.

• Flexible Film packs were the most used packaging type in the South African Confectionery market in 2013.

• Premium quality Confectionery will gain popularity in the 2013-2018 period and companies will use innovative campaigns to better promote their products through different media.”

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