Market Focus: Trends & Developments in the Bakery & Cereals sector in Malaysia

Date: 2015-09

“• The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.

• Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to growth of the Bakery & Cereals market across categories.

• As convenience is important to the Malaysian consumer, many small neighborhood stores have opened. Brands need to ensure the availability of Bakery & Cereal Products in these stores.

• Due to the huge young population in Malaysia, product innovation, novel packaging, and products with long life are the factors that will influence the buying decision of young Malaysian consumers.

• Bread & Rolls is the leading category by value in Malaysia, recording a moderate growth rate due to its existent high penetration rate.”

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