Market Focus: Trends & Developments in the Bakery & Cereals sector in Chile

Date: 2015-09

“• The food Retail market in Chile is dominated by the large presence of international players such as Cencosud and Walmart. Food & Drinks Specialists are the most preferred destination for purchase of Bakery products in Chile, followed by Hypermarkets & Supermarkets.

• Private label sales in Chile are expected to grow further with Chilean consumers being price sensitive However, they face stiff competition from international brands, who have invested in Chile – thereby reducing their procurement and raw material cost

• Chilean children and adults face obesity issues and efforts are being taken by the Chilean authorities to govern policies regarding food ingredients. Chileans increasingly prefer healthier alternatives and innovative products due to increasing health concerns

• Health and Personal Space & Time are the major consumer trends in Bakery & Cereals market in Chile.

• Demand for indulging and innovative Bakery products is on the rise in Chile, driven by the country’s young and affluent middle-class population.”

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