Market Focus: Trends & Developments in the Bakery & Cereals sector in Australia to 2018

Date: 2015-09

“• Health concerns will increasingly impact the consumption behavior of Australians, with consumers seeking various options to consume frequently in smaller portions and control weight

• Hypermarkets & Supermarkets are the leading retailers of Bakery & Cereals market in Australia, high retail concentration in the predominantly urban Australian population

• A rise in the number of in-store bakeries and Artisanal Bakeries will change market dynamics as consumers will increasingly prefer fresh baked Artisanal and in-store Bakery products to branded products

• Indulgence is an important factor as Australia has a significant young and adult population that looks out to taste available options

• Bread & Rolls is the highest valued category with a market share of 32.1% in 2013”

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