Market Focus: Trends & Developments in the Bakery & Cereals sector in Argentina

Date: 2015-09

“• The food retail market in Argentina has the presence of both international and domestic players such as Carrefour, Cencosud, and Coto. Convenience Stores account for the largest share of Argentina’s Bakery & Cereals sales.

• As convenience is important to the Argentine consumer, many small neighborhood stores have been opened. Brands need to ensure the availability of their products in these stores.

• Product innovation is crucial to success in the Bakery and Cereals market of Argentina. Products catering to the age specific needs of the consumers while being priced effectively are in demand.

• As Argentina ranks as one of the leading nations in health concerns, products that are deemed as healthy, low fat, low calorie and sodium, and whole grain products are being increasingly considered in the market.

• Bread & Rolls is the largest category with a 58.1% market share in 2013.”

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