Market Focus: Trends and Developments in the Soft Drinks Sector in the UK

Date: 2015-09

“• Large modern retail formats such as Hypermarkets & Supermarkets continue to constitute a major share of the retail space, followed by Convenience stores, Traditional Stores, and Specialist Beverage Retailers.
• Older consumers, those aged 55 and over, constitute a quarter of the consumption for both men and women, indicating an opportunity for healthy product lines
• The most important motivation is the search for Better Value for Money, followed by Changing Lifestages as an aging population and altering age group dynamics is changing soft drinks consumption habits
• Consumers’ inclination to buy low calorie, less sugar or no-sugar products continues to impact their choice of Soft Drinks. Furthermore, “natural” claims and products containing anti-oxidants are the other important tags that consumers look for before making a purchase.”

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