Market Focus: Trends and Developments in the Skincare Sector in Russia

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Russian Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The Russian Skincare market will record positive, albeit slowing, growth during 2013-2018 in volume and local currency terms. The economic downturn has negatively impacted the mass Skincare segment, though premiumization is on a rise.

What are the key drivers behind recent market changes?
Russia is one of the fastest growing economies in Europe, with a stable macroeconomic situation. A growing middle class, with rising disposable income, is creating opportunities for premium Health & Beauty Products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.”

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