Market Focus: Trends and Developments in the Savory Snacks Sector in the UK

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the UK Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The UK’s population is aging and has become increasingly health conscious, which creates an opportunity for healthier product lines. Rising commodity prices in recent years have been passed on to the consumers by CPG manufacturers. Increasing occasions of indoor socializing with family and friends is supporting the growth of sharing Savory Snacks bags and bite size products.

What are the key drivers behind recent market changes?
Marketers are experimenting with a broad range of flavors to lure consumers. The increasing number of eating-in occasions is giving rise to sharing bags and indulgent snacking products. Marketers are introducing product and flavor innovations to target the need for indulgent snacking. Moreover, Fun & Enjoyment and Changing Lifestages are factors driving the Savory Snacks market in the UK.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the UK’s Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.”

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