Market Focus: Trends and Developments in the Savory Snacks Sector in Russia

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Russian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Demand for Snacks food in Russia is partly to keep pace with busy lives and partly for pleasure. Affordable prices and wide variety make Savory Snacks one of the favorite indulgences in Russia. The country’s snacking habit in the packaged sector closely follows American-style Snack food that includes Chips, Crisps, Nuts &Seeds, Popcorn, and Pretzels in varying flavors and seasonings. The demand for healthy and good-for-you snacks, such as Whole-Wheat Pita Chips, Multi-Grain Crackers, and Popchips, is on the rise.

What are the key drivers behind recent market changes?
Most Snack foods are considered to be indulgence food. However, high income levels and health consciousness have raised demand for low fat and non-fat snack products that still taste good.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.”

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