Market Focus: Trends and Developments in the Savory Snacks Sector in India

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Indian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The most important motivation by far is Fun & Enjoyment, which motivates consumers to Snack between meals purely for the enjoyment of its taste and to experience new flavors.

What are the key drivers behind recent market changes?
While Fun & Enjoyment is the most important motivation amongst Savory Snacks consumers in India, they also seek Snack products that help them create special moments of relaxation and recuperation, either during or after working hours.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across seven Savory Snacks categories and their packaging.”

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