Market Focus: Trends and Developments in the Savory Snacks Sector in Brazil

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil鈥檚 large share of young and socially connected consumers will drive strong future growth in Savory Snacks categories. Despite a slowdown in GDP growth in 2012, the country鈥檚 fast growing middle class population and increased access to consumer credit have facilitated higher consumer spending. Mega sporting events such as FIFA World Cup 2014 and Rio Olympics will drive growth in the sector鈥檚 value, though some categories will grow faster than others.

What are the key drivers behind recent market changes?
The predominant urban population coupled with the growing middle class population has led to rapid growth in the retail sector. Brazil鈥檚 middle income group with a net addition of 36 million people between 2002 and 2011 has resulted in significant changes in consumer spending on retail items including Food & Grocery and Foodservices. Meanwhile, the increasingly busy lives of consumers means that there has been a rapid decline in traditional meals featuring the entire family as consumers look for quick and easy meals.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across 7Savoury Snacks categories and their packaging.”


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