Market Focus: Trends and Developments in the Prepared Meals Sector in the UK

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the UK’s Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The Prepared Meals market is growing due to the increase in the number of women in the workforce and single-person and one-parent family units. While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies. For instance, the value of the British pound versus the US dollar fell rapidly during the second half of 2008, and then grew rapidly after 2009. This fluctuation is expected to stabilize in the coming years, showing steady growth.

What are the key drivers behind recent market changes?
The Prepared Meals market is growing in the UK and this growth reflects the busy lives of UK consumers, the increasing numbers of working women, the search for convenience, and declining culinary skills. In addition, growth is also supported by an aging population and the increasing desire to experience global cuisine or to have a restaurant-like experience at home.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the UK Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three Prepared Meals categories and their packaging.”

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