Market Focus: Trends and Developments in the Male Toiletries Sector in the US

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the US Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Male Toiletries used in the US will steadily increase during 2012-2017 at a CAGR slightly higher than that registered during 2007-2012.However, the market registered lower growth during 2009 as the market is not completely immune to the economic recession.

What are the key drivers behind recent market changes?
With a number of Millennials reaching 25 years of age, or older, during 2012–2017, their desire to experiment with new and innovative products, driven by their growing aspiration to look well groomed and styled, will drive demand for Male Toiletries in the country. Demand of Male Toiletries is also influenced by new gender behaviors. In addition, Male Toiletry needs in the US are driven by consumers’ aspirations for higher quality products, along with those that offer better value for money

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Male Toiletries sector. This allows for the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.”


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