Market Focus: Trends and Developments in the Male Toiletries Sector in the UK

Date: 2015-09

“Why was the report written?
This overview of consumer and market dynamics of the UK Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
UK Male Toiletries market in volume terms will post higher growth during 2012-2017, compared to 2007-2012, driven by higher economic growth. Increased consumer expenditure on personal appearance and increased focus on male grooming needs in categories such as Aftershaves & Colognes, and high-end battery operated razors, will create growth opportunities.

What are the key drivers behind recent market changes?
Although older consumers are the largest users of Male Toiletries products in the UK, new gender behaviours exhibited by the early and older young adults have set the trend. Further better value for money products that carry value, whether in terms of quality or pricing, are a trump. The growing aspiration to look well groomed and styled will drive demand for Male Toiletries in the country.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the UK Male Toiletries sector. This allows for the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.”


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