Market Focus: Trends and Developments in the Male Toiletries Sector in Russia

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Russian Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Male Toiletries used in Russia will steadily increase during 2012-2017. Volume growth will be primarily driven by the Men’s Disposable Razors & Blades category. However, the market has experienced volatile growth in US$ terms, due to fluctuating exchange rates, which has added complexity to the market for international companies operating in the Russian Male Toiletries market.

What are the key drivers behind recent market changes?
The rise in demand is a result of the changing lifestyles of Russian Men, who have started to invest greater time and money into grooming themselves. Increased grooming awareness is also expected to grow the market of Post-Shave cosmetic products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Male Toiletries sector. This allows for the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.”

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