Market Focus: Trends and Developments in the Male Toiletries Sector in India

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Indian Male Toiletries sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Despite fluctuating exchange rates, the Male Toiletries market in India is growing steadily in both value and volume terms .

What are the key drivers behind recent market changes?
Changing Lifestages is the most important motivator for consumers to buy Men’s Disposable Razors &Blades. A product’s success in India’s Male Toiletries market will largely be determined by its ability to fit in with a consumer’s way of life.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Male Toiletries sector. This allows for the rapid identification of key growth opportunities across major Male Toiletries categories and their packaging.”

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