Market Focus: Trends and Developments in the Male Toiletries Sector in China

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Chinese Male Toiletries sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies. For instance, the value of the Chinese Yuan versus the US$ fell rapidly during the second half of 2012.

What are the key drivers behind recent market changes?
The most important motivation by far is Quality, since Chinese consumers are now paying increased attention to product quality following the continual revelation of inferior quality cosmetic products available in the market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Male Toiletries sector. This allows for the rapid identification of key growth opportunities across major Male Toiletries categories and their packaging.”

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