Market Focus: Trends and Developments in the Male Toiletries Sector in Brazil

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil has the second largest Male Toiletries market by value, as per Canadean data. The stable growth illustrated in the Male Toiletries sector, despite a slowdown in the country鈥檚 economic growth, affirms further growth opportunities in the market.

What are the key drivers behind recent market changes?
Brazil has a significant number of young people below 30 years of age. The Early Young Adults, often the first-time users of shaving products, display a heavy consumption frequency of Male Toiletries products. In addition, Quality Seeking and Individualism are the key motivators for consumers that drive products consumption in the market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of Brazil Male Toiletries sector. This allows for the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.”

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