Market Focus: Trends and Developments in the Haircare Sector in the US

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the US Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Haircare products used in the US will steadily increase during 2012-2017.However, the market registered negative growth during 2009 as the market is not immune to the economic recession.

What are the key drivers behind recent market changes?
The US has a large young population, as a number of Millennials will reach the age of 25 years, or older, during 2012–2017. Their growing aspiration to look young and beautiful will drive demand for Haircare products in the country. Moreover, Consumers are now increasingly looking for quality and value for money products for home usage, rather than making expensive visits to salons

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Haircare sector. This allows for the rapid identification of key growth opportunities across five Haircare categories and their packaging.”

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