Market Focus: Trends and Developments in the Haircare Sector in Pakistan

Date: 2015-09

“• Traditional Haircare methods and products continue to drive Haircare market growth in Pakistan
• Value for money as well as desire to have healthier looking hair, continue to influence purchase decisions in the Pakistani Haircare market
• Consumers are increasingly looking for gender specific products
• A growing demand of herbal Haircare products and products that provide multiple benefits will drive the Haircare market growth in Pakistan
• Connecting with the traditional lifestyle of consumers can be a key to success in Islamic nations like Pakistan”


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