Market Focus: Trends and Developments in the Fragrances Sector in the US

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the US Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
As the economy continues to recover, higher consumer confidence will be witnessed among high-income consumers who will drive this market, also fuelling the demand for Premium Fragrances. Women consume the most Fragrance products by volume, with older women, those aged 55 and over, being one of the most prominent consumer groups. Heavy consumption of Fragrances is highest amongst Tweens & Early Teens; this is a key segment that the marketers need to sustain.

What are the key drivers behind recent market changes?
A product’s success in US Fragrances market will largely be determined by its ability to target consumers’ desire to indulge. New Gender Behaviors and Experience seeking are other significant consumer trends driving the US Fragrance market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.”

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