Market Focus: Trends and Developments in the Fragrances Sector in Russia

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Russian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Fragrances used in Russia will steadily increase during 2012–2017 at a CAGR slightly higher than that registered during 2007–2012, primarily driven by the volume growth in the Female Fragrances category.

What are the key drivers behind recent market changes?
While the desire to affirm gender identity is an important motivator, consumers are also aware of quality. Demand for Fragrances is also influenced by age-specific preferences along with the desire for better value for money.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.”

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