Market Focus: Trends and Developments in the Fragrances Sector in India

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Indian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Department Store sales of Fragrances will continue to grow due to the premium, personalized service they offer consumers. Distribution patterns for Fragrances differ vastly from those of the Health & Beauty industry as a whole. Convenience Stores dominate, accounting for 59.2% of total Health & Beauty distribution, followed by Hypermarkets & Supermarkets with 16.9%.

What are the key drivers behind recent market changes?
The most important consumer motivation is Changing Age Structures, where consumers seek products that meet specific age needs. For example more, Fragrances containing perfume oil and less alcohol, and those designed to make older women feel younger through more vibrant scents are more popular.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.”

Contact With Us
Join templatemonster at google+
Customized Research
Request Sample