Market Focus: Trends and Developments in the Fragrances Sector in Germany

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Germany Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The Fragrance market in Germany will witness steady growth in volume and value during the forecast period. Men and women in Germany are choosing Fragrances that target specific gender needs. This positive consumer behavior is prompting Fragrance manufacturers to focus on further product innovation, allocating additional budget towards R&D (research & development) to create products for consumers who seek high value-added Fragrances.

What are the key drivers behind recent market changes?
A product’s success in the market will largely be determined by consumers’ New Gender Behaviors. Consumers are trading up to exclusive and indulgent Fragrances to achieve a ‘feel good’ sensation, even if only temporary.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.”


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