Market Focus: Trends and Developments in the Fragrances Sector in France

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the French Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Health & Beauty Stores will be the most preferred destination for buying Fragrances in France. Conversely, Health & Beauty Stores such as Perfumeries are the most preferred destination for consumers to buy Fragrances.

What are the key drivers behind recent market changes?
A product’s success in the French Fragrances market will largely be determined by indulgence of Fragrances products. Canadean’s consumer data shows the actual value influence of each motivator in the French Fragrances sector: a high influence indicates strong scope for marketers to target products offering benefits for this specific need.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the French Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.”

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