Market Focus: Trends and Developments in the Fragrances Sector in Brazil

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Brazil’s GDP growth at constant prices declined from a high of 7.5% in 2010 to less than 1% in 2012. Although the growth rate picked up in 2013 to 2.5%, it is projected to remain well below 5% until2017. Coupled with high inflation and a high interest rate, this will limit the potential growth in the Fragrances market. Despite this slowdown, Brazil’s Fragrances market continues to be one of the fastest-growing in the global market and overall growth in the market will be primarily driven by Female consumers.

What are the key drivers behind recent market changes?
The most important market driver is New Gender Behaviors as Brazilian consumers want Fragrances that emphasize gender characteristics.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrances categories and their packaging.”

Contact With Us
Join templatemonster at google+
Customized Research
Request Sample