Market Focus: Trends and Developments in the Dairy Food Sector in the US

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the American Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Convenience is of growing importance in the US food culture, as consumers look for quick and easy options as a result of busy lifestyles, an increase in single parent households, and the rise in the number of working women.

What are the key drivers behind recent market changes?
Personal Space & Time and Changing Age Structures are the key drivers in the US Dairy market. American consumers tend to look for products that meet age-specific needs when selecting Dairy Food.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the American Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.”

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