Market Focus: Trends and Developments in the Dairy Food Sector in the Netherlands

Date: 2015-09

“• A low birth rate along with a fast aging population in the Netherlands are factors adversely affecting the Dairy market.
• Yogurt is forecast to be the fastest growing category during 2013-2018, driven by consumers’ preference for Dairy products with health benefits.
• Better Value for Money and Health are the most important motivational factors driving the consumption of Dairy products in the Netherlands.
• Hypermarkets & Supermarkets are the leading distribution channels in Dairy Food distribution.
• The Dairy Food market in the Netherlands is highly fragmented, with the presence of a large number of small players and private labels.
• Rigid Plastic and Flexible Packaging were the most commonly used packaging materials in the Dutch Dairy Food market driven by their use in categories such as Yogurt, Pudding/Desserts and Cheese.”


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