Market Focus: Trends and Developments in the Dairy Food Sector in Poland

Date: 2015-09

“• Consumers are looking out for quick nutritional products to support their busy life styles. Also there is an increase in demand for low fat health products.
• The food Retail market in Poland is dominated by the large presence of international players like Tesco, Carrefour, and Lidl. Hypermarkets and Supermarkets account for the largest share of Poland’s Dairy food sales.
• Due to increasing health concerns low fat, low calorie, pre-biotic Butter, Cheese, and Yogurt are being introduced in the market. The Organic Yogurt, Milk, and Butter categories are gaining popularity in Poland.
• Polish consumers look out for products that continually improve and make their life easier. As a result, the Dairy market in Poland will see a launch of more innovative products with respect to product ingredients and packaging.
• Cheese category will gain the highest market share

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