Market Focus: Trends and Developments in the Dairy Food Sector in Mexico to 2018

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Mexicans Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The demographic factors such as a young population, an emerging middle class with rising living standards will influence the consumption of Dairy products in Mexico. Growing health concerns will result in an increase awareness of Dairy Food consumption in Mexico, while age-specific products provide health benefits to different age groups.

What are the key drivers behind recent market changes?
Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Mexicans are showing a preference for “Better For You” Dairy Food products, by considering their health requirements.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.”

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