Market Focus: Trends and Developments in the Dairy Food Sector in Malaysia

Date: 2015-09

“• Milk is the most valuable category while Yogurt will record the fastest growth during 2013–2018, driven by flavoured Yogurt drinks.
• Age specific needs and indulgence are the key trends that are driving the growth of Dairy Food products in Malaysia.
• The food retail market in Malaysia is fragmented with a large presence of traditional grocery stores. Convenience Stores are the leading distributors of food products in Malaysia.
• Brands drive the growth of Dairy Food products in Malaysia. Leading brands in each category hold the majority of sales, resulting in a concentration of the market among the major players.
• Rigid Plastics is the most commonly used packaging material for Dairy food products in Malaysia.”

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