Market Focus: Trends and Developments in the Dairy Food Sector in Japan to 2018

Date: 2015-09

“Why was the report written?
This overview of the consumer and market dynamics of the Japanese Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Consumers prefer Dairy products that are ready-to-drink and can be consumed on-the-go. As such, demand for drinking Yogurt and ready-to-drink flavoured milk have grown at double the rate than liquid milk. Consumption of drinking milk is declining while demand for long-life packaged milk is fast substituting homogenized milk.

What are the key drivers behind recent market changes?
Busy lives and long working hours mean less time for sit down meals driving demand for on-the-go Dairy products. Declining birth rate implying fewer Japanese children have resulted in declining liquid milk consumption. The health benefits of fermented milk products are driving demand for Yogurt and low fat Dairy Food products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.”

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